Metadata is simply data that comes from analysing other data. For example: a review that’s composed of 100 other reviews.

A Meta Review is the metadata we gather by analysing 100 reviews per product. We cover the good, the bad and the ugly, including comments, ratings and price per unit to give you an accurate understanding of the product’s real value for money.

We take 100 of the most recent reviews from as many reputable sources as we can find. This is a significant, but manageable, sample size that ensures consistency between product comparisons.

Our data is collected manually by real people who follow our strict guidelines. We accurately divide up our sample sources and extract key comments from reviews.

We collect our reviews from as many reputable sources as possible, avoiding sites with questionable reviews and unauthorised sellers.

We prioritise recent feedback to ensure we’re collecting up-to-date information, but we never filter out reviews. Our goal is to give you the most accurate product summary possible.

We're focused on the reasons why users liked or disliked each product, so we avoid sharing vague, opinion-based feedback like 'perfect' or 'amazing' — these comments are useful, but they don't tell us anything specific. Instead, we categorise them as positive or negative and take them into account when calculating the review score.

Not yet. If we do accept a payment for a Meta Review in the future, this will be clearly marked, and it’ll be just as transparent and unbiased as every other product in our database.

A Beauty Battle is a comparison of two highly similar products — we use our Meta Review system to determine a winner.

Yes, we earn commission on any purchase you make via Meta Beauty, but you’ll never pay more by paying through our platform, and we’ll never alter a review to improve sales. If you have any queries related to affiliate marketing, please get in touch.